GAMES & ADVERTISING - 2 Week Course

Take advantage of this unique course at Friends of Design in October.

How could games be used effectively in Advertising?
Computer and online games have become the new mass entertainment in the recent years. With more and more people having computers and internet access at home, games are accessible to almost everyone.

From high-end computer or console games, to Flash or browser-based casual games, there is something for everyone. Although advertising has been used in games in the past, many visual designers and art directors are unaware of barriers to, and the benefits of, creating an effective game for the advertising environment.

2 Week Course | 12th - 22nd Oct 09 | 5.30pm - 8.30pm

As a creative professional, you may have already considered using computer games as part of your advertising campaigns, but you are not sure what makes a game fun, what the production costs might be or how long it takes to create a game of a certain calibre.
Course Description
This two week course will demystify the topic of the use of games in advertising, and equip you with the theory and practical tools you will need to kickstart a small game production as part of an advertising campaign, including - The basic elements and rules of an entertaining game. What is needed in terms of software, workforce and planning to create a game. How can such games be distributed.

What, aside from advertising a product, can advertisement games do for your clients. How to distinguish a good advertising game concept from an ineffective one. How to develop and professionally pitch an advertising game concept. You will get answers to all commonly asked questions surrounding this exciting medium and walk away with a new understanding of the numerous opportunities that online, mobile and educational games can offer you and your clients.

This seminar will benefit you, in particular, if: You are a digital or graphic designer, who wants to offer design services to advertising agencies. You are an art director, project manager or freelancer in the advertising business who wants to be able to offer new products and means of advertising to customers.

About the Instructor
Your lecturer, Lars Espeter, is currently a game designer and producer of both educational and mobile phone games in Germany. He continues to deliver workshops and lectures around the world, drawing from his 15 years of experience in the industry. In 2007, his mobile game Starship Troopers: Roughnecks was awarded the title “Best Mobile Action Game” by a German developer. He has been working on mobile games for well-known movies such as Starsky & Hutch, The Birds, Shawn of the Dead and Starship Troopers, and advertising games for corporates such as Volkswagen and Skoda.

He is currently the Head of Department of the Games faculty at the Design School in Schwerin - http://www.designschule-schwerin.de/

Contact:
+27 21 461 0971 or 461 0974
info@friendsofdesign.net
http://www.friendsofdesign.net

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