Networking. Education. Technology.
Rory Sutherland: Life lessons from an ad man
Rory is Ogilvy UK Group Vice Chairman. Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
Rating: 
Views: 210
Related Videos
-
Comment by Richard Smith on October 15, 2009 at 3:48pm - brilliant!
-
Comment by Dave Duarte on October 17, 2009 at 1:12pm - Fantastic talk. Good find, Dr Rawlinson.
-
Comment by Mark Kaigwa on November 21, 2009 at 4:04pm - Great stuff.
Comment
Groups
-
SA OD Network
70 members
-
Nomadic Marketing
55 members
-
Professional Facilitators
49 members
Badge
© 2009 Created by Huddlemind Labs
You need to be a member of HUDDLEMIND to add comments!
Join this Ning Network