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Rory Sutherland: Life lessons from an ad man
Rory is Ogilvy UK Group Vice Chairman. Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
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Comment by Richard Smith on October 15, 2009 at 3:48pm - brilliant!
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Comment by Dave Duarte on October 17, 2009 at 1:12pm - Fantastic talk. Good find, Dr Rawlinson.
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Comment by Mark Kaigwa on November 21, 2009 at 4:04pm - Great stuff.
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