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Coraline: Transmedia Campaign Showcase
A remarkable integrated campaign from Wieden+Kennedy that made great use of social-media to drive hype ahead of the launch of the Coraline movie
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Comment by Marsh Middleton on October 27, 2009 at 6:53pm - absolutely mind-blowing....
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Comment by Dave Duarte on October 28, 2009 at 7:58am - Marsh, you should get the DVD and watch the "making of" section in the special features. The attention to detail is insane and inspiring.
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