Clay Shirky on Humanising Brands

Comment by Dave Duarte on June 2, 2009 at 8:01pm

"Brands don't interact. Brands are inert. People interact".
Over and over again what we see in the interactive environment is that if something looks too good, people won't touch it. It says 'you don't belong here'".
Nice find Talya.

Comment by Talya Goldberg on June 2, 2009 at 8:48pm

its not a pretty video, but love what he's saying.. totally agree. glad you approve :)

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