Top Brands of 2009 report

[Chris Rawlinson]

The Brandz Top 100 report has been done yearly since 2006 by Millward Brown Optimor, part of the WPP group. The report shows the worlds top 100 most popular brands with their relevant value, and is based on over 1million consumer interviews in more than 30 countries, as well as using financial analysis from Bloomberg and Data monitor. (click the picture above to zoom in)

The brand values published are based on the intrinsic value of the brand, derived from its ability to generate demand.

This past year has seen 15 new brands enter the report and the total value of the Top 100 brands has increased by 2 percent to just under $2 trillion dollars.

General trends seem to suggest that due to the current economic turmoil brand categories that have done well tend to have been the smaller luxury item brands like Nintendo and Johnnie Walker as well as brands that can offer great value such as Amazon. One other popular trend has been the increase of slightly more heath conscious brands like Colgate, Subway and Bud light. Tech brands have continued to do well with 7 out of the top 10 coming from that category, also worth pointing out is that the biggest-growing category has been from mobile operator brands.

The great losers this year have been brands to do with cars, financial institutions, and insurance. This has been mostly to do with consumers tending to be more wise with their spending and using less credit.

Brand category #WIN since last year

• +28% Mobile Operators
• +24% Soft Drinks
• +18% Coffee
• +16% Fast Food
• +15% Beer
• +10% Luxury

Brand category #FAIL since last year

• -48% Insurance
• -22% Cars
• -11% Financial Institutions
• -9% Apparel
• -5% Motor Fuel

To view the full report click here for the BrandZ of 2009 report or if you really want to be cool you can download the Brandz top 100 iPhone app.

Originally Posted on the Chris Rawlinson Blog