Eshaam Rabaney's Page

Passionately curious about everything and anything, FaceBook, but the South African audience more specifically, greatly entices that curiosity of mine.

Three months ago I shared with you an overview… Continue

Was it the 140 blogs mentioning the phrase “Silicon Cape”, perhaps the ±140 average views of the Silicon Cape video footage or the hundreds of #SiliconCape tweets, tweeting its way to a GLOBAL trending topic?

Whichever it may have been, Silicon Cape has impressively embraced social media less than most, gathering over 1500 participants to its community, 470 followers on twitter and 206 fans on FaceBook in the process. All in t… Continue

Data is the new creative. We can observe people from their searching behavior, from profile selections, what causes action. The social networking site with the biggest South African audience is FaceBook. With nearly two million local users, a lot could be learnt from the success in adoption of FaceBook in a rather “broadband deprived” culture.

Other than the benefits of projecting possible exposure of your FaceBook Ad or “Ad targeting” as FaceBook puts it, the real-time data provided through th… Continue

Technology and its power.... :-)

My thoughts on a coming South Africa 2.0.