Marketing for non-marketers

Refresh your modern marketing principles and techniques including marketing research, branding, online marketing, public relations and social media marketing
A new training workshop developed and presented by mdp Marketing aims to demystify modern marketing concepts for anyone who is tasked with a marketing role but lacks a marketing background. The two-day workshop has been designed by experts in both the traditional and online marketing industries and is a brief but comprehensive introduction for anyone new to the field.

“We believe that many non-marketing people are now forced into marketing roles within their organisations and this, coupled with the rapidly changing role of the marketer in general, is causing uncertainty and confusion. This workshop is designed to teach the core functions of the modern marketer, from age-old marketing fundamentals to cutting edge online marketing techniques, and demystify the role of today's marketer,” says Mariska du Preez of mdp Marketing.

The course will cover a range of modern marketing principles and techniques including marketing research, branding, online marketing, public relations and social media marketing. Day one will cover core marketing principles and branding, and includes guest presentations by leading industry experts on topics ranging from crowdsourcing to lovemarks. The second day is dedicated to online marketing principles and networking skills and includes an interactive blogging workshop. Topics covered in the workshop include:
* Introduction to marketing
* Marketing research
* Branding
* The marketing mix
* Online marketing
* Social media marketing
* Online and offline networking skills

The workshop will be held at the Asara Wine Estate in Stellenbosch on 19 and 20 November 2009. For more information or to book your place please visit the workshop page

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