27dinner is a roaming flash-mob type meet-up for people who are interested in Media and Marketing innovations and trends. It happens on the 27th of every month, and we always have 2-3 talks by people who have exciting developments, projects and ideas to share that will change or inform the South African media and ma… Continue

Trendwatching.com has released their annual consumer trend report for 2010. It's well worth checking out (here). A summary of these 10 trends is below:

1. BUSINESS AS UNUSUAL | Forget th… Continue

1. Conduct a thorough research of the target market

2. "Gulp down a couple perseverence and persistance energy drinks"

3. Clearly outline Your objectives/proposal for the innovation in mind
4.. Have a provisional patent in place
5. Organize NDA(Non-Disclosure Agreements) forms
6. Approach leading players within the target market, ask questions with
objective to identify and exploit anomalies (dont divulge Your plans)

7. "Take a few patience and assertiveness multi-vitamin capsules"

8. Approa… Continue

Just a thought today...

I have just been observing the way pre-teens, teens and adults are constantly engaged on their mobiles - on mixit, twitter, fb, whaterver else! I guess more and more a number of us fall under this category :) This is one big opportunity for making communication easier (hopefully), reaching markets never thought of before, new type businesses, new friends and associates, access to people that would only be a dream to be in touch with. Superb!! It's the power of technology… Continue